Nearly 30 influencers are tapped for illegal health claims

Three quarters of the investigated influencers who advertise food supplements on social media do so with illegal claims, reports the Dutch Food and Consumer Product Safety Authority (NVWA). In the spring, the NVWA investigated 38 accounts on TikTok and Instagram to see if they complied with the rules. For most, 28 accounts, this was not the case. The number of followers of the investigated influencers varied between 750 and one million Followers