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Back to newsName-brand supermarket items get pricier as budget brands drop in price
BUSINESS / ECONOMY

NOS Binnenland

Name-brand supermarket items get pricier as budget brands drop in price

The price gap between name-brand and budget products in Dutch supermarkets has widened over the past year. Research by the Consumers' Association across ten supermarket chains shows that brand-name items rose by an average of 2 percent, while private labels became 6 percent cheaper. The study compared the prices of hundreds of brand-name and budget items.

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